Can AI Process Unstructured Data?

Overwhelmed by unstructured data? Discover how you can use AI to gain meaningful insights from emails, social media posts, and other types of unstructured data.

Marcel Deer - Writer for Unleash
By Marcel Deer
Davor Štefanović - Editor for Unleash
Edited by Davor Štefanović

Published May 21, 2023.

The vast majority of data generated by modern businesses—approximately 80%—is unstructured, a rapidly growing category of information that remains underutilized in many organizations. If harnessed properly, this data can offer invaluable insights into customer behavior, marketing trends, and decision-making processes.

The Challenge of Unstructured Data

Unstructured data is a complex beast. Unlike its structured counterpart, which can be neatly categorized and stored in traditional databases or spreadsheets, unstructured data takes many forms—emails, photos, audio, and video files, to name a few. This lack of a specific data model makes it a daunting task to store and analyze.

But the challenge doesn't stop there. The sheer volume of unstructured data generated daily would be impossible for human employees to sift through effectively. That's where AI comes in, offering a solution to process unstructured data quickly and accurately.

✶ Learn all you need to know about data silos and data lakes

The AI Solution for Unstructured Data

AI has the power to transform the way we handle unstructured data, thanks to its ability to understand content semantics and automate the process of extracting data from unstructured and semi-structured documents. This process, known as unstructured data processing, has significantly increased the accuracy of data extraction​.

Technologies such as natural language processing enable AI to unlock the full potential of an organization's data, enhancing both employee and customer engagement. For instance, machine learning can sift through emails, reviews, and other customer interactions to understand the sentiments behind them, thereby helping to predict customer behavior and improve their experience.

Unlock the Power of Unstructured Data with Unleash

Unleash is here to help you harness the power of the unstructured data your organization is generating. By leveraging AI, Unleash supercharges your searches, providing the information you need swiftly and accurately.

Unleash searches through every folder and application, ensuring accurate results every time - no more frustrating, unrelated results when you search through your company's intranet. Experience the power of AI-processed unstructured data with a free trial of Unleash today!

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