How Much Data in the World Is Unstructured?

Unsure about unstructured data? Discover how it's shaping the business landscape and how your organization can leverage it for competitive advantage.

Marcel Deer - Writer for Unleash
By Marcel Deer
Davor Štefanović - Editor for Unleash
Edited by Davor Štefanović

Published May 21, 2023.

Do you know what's hidden in your unstructured data? With 80% to 90% of daily data generation being unstructured, it's more crucial than ever for businesses to leverage this massive, untapped resource.

This data comes in various forms: emails, videos, audio files, server logs, and more. Moreover, it's expanding at an astonishing rate of 55% to 65% per year. But the question arises—how can businesses transform this data into a competitive edge?

What is Unstructured Data?

Unstructured data is information that doesn't follow a specific format or structure. It's like the wild west of data—untamed and not easily corralled into neat rows and columns of traditional databases or spreadsheets. This data can take various forms:

  • Webpages and blog posts
  • Presentations
  • Open-ended survey responses
  • Call center recordings
  • Audio and video files
  • Emails

Despite its unpredictable nature, unstructured data often holds a goldmine of valuable insights that can fuel better business decisions. However, the sheer volume and complexity of this data pose significant challenges for conventional software to process and analyze effectively.

✶ Learn more about data silos and data lakes

Sifting through the Data Deluge

The rapid growth of unstructured data is both an opportunity and a challenge for businesses. It offers a wealth of insights but also requires sophisticated tools and methods to extract them. Traditional data management tools often fall short when dealing with unstructured data because they are designed to handle structured, neatly organized data. This makes it tough to wade through the vast ocean of unstructured data to uncover the nuggets of insight it contains.

Unleashing Your Data's Potential

Navigating the world of unstructured data can be daunting, but with the right tools, your organization can turn this challenge into a significant advantage. By leveraging Unstructured data with Unleash, you can uncover hidden insights and make better-informed business decisions. Ready to take the plunge into the vast ocean of your unstructured data? Try Unleash today for a comprehensive and intuitive search experience.

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