Knowledge Management vs. Content Management: 5 Key Differences

While content management and knowledge management are intertwined, read on to explore five key differences between the two systems.

Marcel Deer - Writer for Unleash
By Marcel Deer
Michelle Meyer - Editor for Unleash
Edited by Michelle Meyer

Published August 12, 2022.

Due to their shared focus on creating, managing, and distributing content, content management and knowledge management are sometimes intertwined.

Content management is the process of generating and organizing content for various channels. A content management system (CMS) is a document management system that significantly improves an organization’s ability to deploy, edit, or approve content quickly.

Knowledge management is how information is gathered, organized, and distributed across an organization. A knowledge management system (KMS) helps organizations capture, update, and store information on a single platform. It improves user experience and eliminates information silos that hinder collaboration and efficiency.

5 Key Differences

Content Creation

In a CMS, content creation is handled by a dedicated group of people: content creators or writers and reviewers. In a KMS, however, everyone is a potential contributor, even outsiders.

Update Frequency

CMS is usually hosted on a website and updated regularly. But updates are essential to a KMS, which relies on them as a basic component. Regular updates occur as a result of interacting with the system daily.

End Consumer

CMS's end users are often customers or prospective customers, while KMS's end users are typically company employees.


In a CMS, information is king. The purpose is to provide customers and prospective customers with timely information they may find relevant. In a KMS, it's more about imparting understanding in addition to information between employees by facilitating an exchange of perspectives and knowledge.

How Information Is Relayed

KMS facilitates the exchange of information by allowing individuals to participate and interact, whereas CMS pushes information one way with no exchange intended.