When should I use a URL link shortener?

URL link shortening is a handy technique to reduce lengthy URLs into something easily understandable. You can almost always use a URL link shortener as there are no considerable downsides. Instead, URL link shortening benefits you in most cases; out of those several benefits, a few are listed below:

1. URL shortener makes links memorable and user-friendly.
2. It decreases the character numbers for easy social media sharing.
3. You can ensure enhanced marketing and branding with short URL link attachments.
4. A URL link shortener customizes generic links and turns them into something unique and relatable.
5. You can easily use the shortened link for deep linking to apps.
6. URL shortening allows you to get more clicks.